There is so much happening with social media today it is almost overwhelming. As social sites rapidly grow and evolve, it’s increasingly difficult for the average person to really wrap their headRead More…
A study by the Coca-Cola Retailing Research Council of North America found that many shoppers are not impressed with their grocer’s social media efforts. They compare supermarket pages on Facebook to onlineRead More…
Everybody talks about how using social media is incredibly important for the growth of a fashion business. They say… If you’re not leveraging the platforms full of people that exist out there, you’reRead More…
Video content is a major trend in 2016. Your business should be investing in video content marketing if it’s not already. Why video? And why now? First, internet bandwidth finally allows us to watch video from anyRead More…
According to my mother, I work in the “mystical world of social media”—something, she says, very few in her generation understand. I remind her that her Boomer friends from high school areRead More…
Listening has become the stalwart of social data analysis techniques. Years ago, in the early days of social’s prevalence in society, brands recognized their buyers were spending more and more time onRead More…
First off, what is user-generated content? Essentially it’s content which was created by unpaid contributors and can be anything from pictures and videos to testimonials and submissions. For example, your business can create aRead More…
In today’s World, people have access to more information than ever before and it’s all because of the Internet. But, people are no longer just searching the web on a desktop –Read More…
Facebook, the social media platform that hosts 2.01 billion monthly active users, is a platform your brand needs to utilize. Over the years this platform has become a crucial way to buildRead More…
How much do you really know about your prospects? Maybe you don’t need to know how they take their coffee, but you do need to know enough about to get in theirRead More…